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McCormick Cinnamon Roll Hack
Role
Director, Videographer, Editor
Project type
Organic Social Media Video
Company
McCormick & Company
Industry
Food
In response to the at-the-time viral TikTok "hack" of using heavy cream to make cinnamon rolls fluffier, I quickly filmed, directed and edited this video to take advantage of the moment. Our video garnered 1.1 million views in two days. Following that video being published, McCormick's TikTok follower count went from 3K to 50K over the next couple of weeks.
Click video for sound.
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